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The 7 Principles of Complete Co-Creation
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Format: Paperback / softback
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See moreThis book provides a structural way of how to implement complete co-creation into your business.
The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term 'Complete Co-Creation', in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The 7 Principles of Complete Co-Creation presents a unique and practical view on co-creation. It introduces the term 'Complete Co-Creation', in which structural, constructive cooperation with the end-user is a key element.
Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question of how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The book The 7 Principles of Complete Co-Creation is praised for providing a clear path to engaging customers as active participants in the development process, as highlighted by Olaf Hermans. Pierre-Yves Panis appreciates the book for enhancing his skills as a designer, while Stijn Verkuilen considers it an essential read for leaders and innovators looking to take co-creation further.
Book Details
INFORMATION
ISBN: 9789063694739
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 28 December 2017
Country: Netherlands
Imprint: BIS Publishers B.V.
Audience: General / adult
DIMENSIONS
Width: 231.0mm
Height: 185.0mm
Weight: 250g
Pages: 208
About the Author
Stefanie Jansen (Author)
Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands. Stefanie works as an independent co-creation and kids marketing specialist, both in The Netherlands and the USA, where she is based.Maarten Pieters (Author) Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands.More from Business & Entrepreneurship
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