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The 10 Rules of Highly Effective Pricing
How to Transform Your Price Management to Boost Profits
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The 10 Rules of Highly Effective Pricing
$7199
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book may appeal to you if you're looking to master strategic pricing to boost your business's profitability and competitiveness. Designed for both novices and seasoned professionals, it offers practical guidelines and insights into implementing effective pricing strategies. If you're keen on transforming your understanding of pricing into a powerful business tool, this read could be invaluable.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth.
In The 10 Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetisation strategies and boosting profits.
The author explains the 10 key elements to transform your price management, such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.
In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top and bottom lines. This book also offers:
- All the necessary ingredients for a successful, company-wide pricing transformation
- Clear explanations of the key elements that determine successful pricing - and how to maximise profitability at the pricing level
- Strategies for identifying present and future monetisation opportunities
- Techniques for generating immediate wins, as well as strategies for generating long-term advantage
A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The 10 Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.
'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’
- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Book Details
INFORMATION
ISBN: 9781394195763
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 23 November 2023
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 160.0mm
Height: 234.0mm
Weight: 590g
Pages: 304
About the Author
DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor. He has led hundreds of projects in his 25 years’ experience working with pricing programs, growth strategies, top-line transformations, and business model redesigns.
Danilo recognised by the Financial Times as ‘one of the world’s leading pricing minds’, is also the author of the international bestseller The Pricing Model Revolution, translated into 10+ languages. He has also been included in LinkedIn’s Top 5 Pricing Thought Leaders, a ‘list of the most engaging and impactful pricing thought leaders globally’.
He holds a PhD in revenue management from TUM in Germany, an MBA from INSEAD in Singapore and France and completed his studies in economics at the UCD in Ireland and Luiss in Rome.
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