The 10 Principles of Effective Social Media Marketing

Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing.

The 10 Principles of Effective Social Media Marketing provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organisation they work for, or what changes occur in terms of platforms or trends.

Designed for social media marketers at any stage of their career journey, this book is most helpful for those in their early to mid-careers. It aids those starting out leading social media content development and their own teams, but also provides useful insights for anyone working in the sector on how they can create social posts that have the most impact.

Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox, and Beyond Meat. It provides recommendations for how social media managers can apply each principle to their own social channels.

By remaining platform agnostic, the book delivers a timeless approach that can be utilised by any team using any software, and it is capable of providing guidance regardless of what changes occur in the fast-moving social media landscape.

Covering topics such as tone of voice, creating accessible content, building the right team, and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.