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Sense and Respond
Capturing Value in the Networked Era
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Format: Hardback
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Explores how firms develop sense and respond strategies to exploit the opportunities of the networked age. This work is a resource for executives seeking to capture maximum value from new technologies. It addresses what companies must do to capitalize on the emerging opportunities.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
From virtual shopping to virtual organisations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs, and use digital capabilities to swiftly and effectively respond.
Sense and Respond: Capturing Value in the Network Era, a series of essays from leading technology experts, explores how firms must develop sense and respond strategies to exploit the opportunities of this networked age.
Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like, and address what companies must do—today—to capitalise on the emerging opportunities.
Book Details
INFORMATION
ISBN: 9780875848358
Publisher: Harvard Business Review Press
Format: Hardback
Date Published: 19 February 1998
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Weight: 250g
Pages: 352
About the Author
Stephen P. Bradley is the William Ziegler Professor of Business Administration and the chairman of the Competition and Strategy Area at the Harvard Business School.
Also by Richard L. Nolan
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