Seducing the Subconscious

Name: Seducing the Subconscious
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SKU: 9780470974889
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The Psychology of Emotional Influence in Advertising

By Robert Heath

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Summary

Seducing the Subconscious by Robert Heath delves into the fascinating world of advertising and its subtle influence on consumers' decisions. It explores how ads tap into the subconscious, affecting perceptions and behaviours without a direct awareness. The book combines psychology and marketing insights, offering a deeper understanding of the underlying effects of advertising on purchasing choices.
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Format: Hardback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're intrigued by the subtle art of advertising and its impact on consumer behaviour, this insightful exploration into how adverts influence us beneath our conscious awareness may captivate you. It delves into the psychological aspects of marketing, providing a fresh perspective on persuasive communication in the business world.

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.

Description

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives.

In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Seducing the Subconscious by Robert Heath is recommended for students and professionals in advertising and psychology, offering a persuasive exploration of how advertisements influence the subconscious. The book is praised for its engaging journey through cognitive science, demonstrating that ads can be more effective when they bypass conscious attention. It provides accessible insights with practical case studies, making complex psychological theories understandable and relevant.

Book Details

INFORMATION

ISBN: 9780470974889

Publisher: John Wiley and Sons Ltd

Format: Hardback

Date Published: 23 March 2012

Country: United Kingdom

Imprint: Wiley-Blackwell

Audience: Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 152.0mm

Height: 229.0mm

Weight: 544g

Pages: 264

Collections

Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction Robert Heath

About the Author

Dr. Robert Heath has a worldwide reputation as an expert in the role of emotion and attention in the field of brand communication. In 2001 he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph The Hidden Power of Advertising. His published research has garnered him major prizes, including the dual award of the MRS David Winton and ISBA Prizes. Dr. Heath is a Senior Lecturer in Advertising at University of Bath School of Management and a Board Member of the Wharton Global Future of Advertising Project.