Revenue Operations

Name: Revenue Operations
Brand: Unknown
SKU: 9781119871118
Price: 60.99 NZD
Availability: InStock

A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

By Stephen G. Diorio and Chris K. Hummel

Summary

Revenue Operations by Stephen G. Diorio and Chris K. Hummel explores how companies can streamline and optimise their revenue-generating processes by integrating marketing, sales, and customer success functions. It provides insights and strategies for aligning these departments to achieve faster growth and improved efficiency, making it a valuable resource for business leaders and entrepreneurs aiming to enhance their organisation's performance.
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Format: Hardback

$60⁹⁹

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Revenue Operations

$60⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're looking to enhance alignment and efficiency across sales, marketing, and customer service functions within your organisation. It's ideal for business leaders and entrepreneurs who want practical strategies to optimise revenue growth and improve operational collaboration.

Description

Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth.

Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business.

This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find:

Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses.
The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets.
Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs.
The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years.

An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

Book Details

INFORMATION

ISBN: 9781119871118

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 23 May 2022

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 33.0mm

Width: 160.0mm

Height: 231.0mm

Weight: 476g

Pages: 304

Collections

Business & Entrepreneurship Business Leadership & Management Chris K. Hummel Marketing & Sales Non-Fiction Stephen G. Diorio

About the Author

STEPHEN DIORIO is the Managing Director of the Revenue Enablement Institute, and a Senior Fellow at the Wharton Customer Analytics Initiative. He is a leading authority in go-to-market transformation, sales and marketing performance management, and revenue operations. Over the past 30 years, Stephen has helped over 100 organizations like American Express, DuPont, IBM, Intuit, Ricoh, UPS, and U.S. Bank to reengineer their selling strategies, technology portfolios, and revenue operations to accelerate growth and become more data-driven, digital, and accountable. He is a widely published analyst at Forbes and has authored several books on commercial transformation including Beyond e: How Technology is Transforming Sales and Marketing Strategy.

CHRIS HUMMEL is a Managing Director at the Revenue Enablement Institute leading CXO programs. Chris is a global CXO with a proven track record of accelerating revenue and adapting to changes in the buying and selling environment. He has successfully led sales, marketing, product, and digital teams at world-class companies like Oracle, SAP, Schneider Electric, Siemens and United Rentals. Over the past 25 years he has developed 360-degrees of experience driving every aspect of the commercial system—as a GM, F500 CMO and Chief Commercial Officer responsible for growth—while also leading the core marketing operations, field marketing, sales operations and customer care teams that support them.