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Persuade

Using the Seven Drivers of Motivation to Master Influence and Persuasion
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Persuade by Philip Hesketh is a practical guide to mastering the art of persuasion. It delves into psychological principles and techniques to influence others effectively, exploring how to make a memorable impact, establish trust, and guide conversations with confidence. The book aims to enhance communication skills for personal and professional growth.
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Format: Paperback / softback
$3099
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're looking to master the art of influence and persuasion in your personal and professional life. It provides practical insights and techniques that can help you understand the psychology behind decision-making and improve your communication skills. Ideal for anyone interested in personal development and enhancing their ability to connect and lead effectively.

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Persuade

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Learn how to influence others and get your own way more often

Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for, or secure that job you so desperately want?

With Persuade, you can learn how to get inside the head of the person making the decision and find out exactly what it is that's going to get them to say yes! This book explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how to motivate ourselves, improve our relationships, negotiate more effectively, get people to like us, and ultimately get our own way more often.

Persuade:

  • Is written in Philip's trademark humorous, yet well-researched style
  • Draws from scientific and psychological sources
  • Is delivered in short, accessible, bite-sized chapters

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Persuade by Philip Hesketh, co-authored by the writer, is appreciated for its energetic and intelligent delivery of ideas. The book stands out from other advice-based works by incorporating specific research examples that enhance the credibility of the author's arguments.

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Book Details

INFORMATION

ISBN: 9780857086365

Publisher: John Wiley and Sons Ltd

Format: Paperback / softback

Date Published: 16 October 2015

Country: United Kingdom

Imprint: Capstone Publishing Ltd

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 16.0mm

Width: 142.0mm

Height: 216.0mm

Weight: 277g

Pages: 208

About the Author

Philip Hesketh is a bestselling, motivational speaker and consultant specialising in persuasion and influence. He has been a professional speaker for 12 years and his style combines a powerful mix of well-researched, persuasive techniques with a unique brand of humour to inspire, entertain and inform. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.
Phil blogs on a monthly basis to his 32,000 strong database. His diverse client list includes The Bank of America Merrill Lynch, British Toy and Hobby Association, The Federation of Small Business, Anchor Homes, Landmark Wholesales, The Scottish Law Society, UBS and Unisys.
Philip splits his time through the year between the UK and Australia and is a fellow of Newcastle University.
His previous titles include Life’s a Game So Fix The Odds; How to Persuade and Influence People Β andΒ  The Seven Golden Rules For a Happy and Successful Life.

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