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Ogilvy on Advertising

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Ogilvy on Advertising by David Ogilvy provides expert insights into the world of advertising. The author shares his vast experience and offers practical advice on how to create successful ad campaigns. Rich with real-world examples, it's an essential read for anyone interested in the advertising industry.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you are fascinated by the world of advertising and wish to learn from the experiences and insights of one of the industry's most influential figures. It offers practical advice, timeless principles, and engaging anecdotes that can inspire both newcomers and seasoned professionals in marketing and advertising.

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Ogilvy on Advertising

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

David Ogilvy is 'The Father of Advertising', and in this new format of his seminal classic, he teaches you how to sell anything.

'The most sought-after wizard in the advertising business.' Times Magazine

From the most successful advertising executive of all time comes the definitive guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people, and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't, and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Ogilvy on Advertising by David Ogilvy is highly regarded in reviews for its insightful and comprehensive exploration of advertising strategies and principles. Readers praise Ogilvy's practical advice, engaging anecdotes, and timeless wisdom, making it an essential read for anyone interested in the advertising industry.

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Book Details

INFORMATION

ISBN: 9781802794960

Publisher: Headline Publishing Group

Format: Paperback / softback

Date Published: 02 February 2023

Country: United Kingdom

Imprint: Headline Welbeck Non-Fiction

Illustration: illus

Audience: Professional and scholarly

DIMENSIONS

Spine width: 26.0mm

Width: 130.0mm

Height: 196.0mm

Weight: 249g

Pages: 288

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About the Author

Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously written Ogilvy on Advertising in the Digital Age and Confessions of an Advertising Man.

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