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Ogilvy on Advertising

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Ogilvy on Advertising offers insights into the world of advertising through the eyes of David Ogilvy, known as the "Father of Advertising." The book blends practical advice with personal anecdotes from Ogilvy's career, showcasing strategies behind successful advertising campaigns. With its engaging narrative, it provides timeless wisdom on the craft and creativity needed to captivate audiences in the advertising industry.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you have an interest in understanding the art and science behind successful advertising campaigns. Written by a legendary figure in advertising, it offers timeless insights into the creative strategies and principles that drive effective and impactful advertisements.

Book Hero thinking about your next read

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, provides valuable advice to both young hopefuls and veterans of the industry who are keen to improve their success rate.

This candid and indispensable primer covers all aspects of advertising, shared by the man Time has called "the most sought after wizard in the business".

Book Details

INFORMATION

ISBN: 9781853756153

Publisher: Headline Publishing Group

Format: Paperback / softback

Date Published: 01 March 2007

Country: United Kingdom

Imprint: Headline Welbeck Non-Fiction

Audience: Professional and scholarly

DIMENSIONS

Spine width: 18.0mm

Width: 186.0mm

Height: 246.0mm

Weight: 637g

Pages: 224

About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.

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