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Ogilvy on Advertising
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Format: Paperback / softback
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See moreDavid Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, provides valuable advice to both young hopefuls and veterans of the industry who are keen to improve their success rate.
This candid and indispensable primer covers all aspects of advertising, shared by the man Time has called "the most sought after wizard in the business".
Book Details
INFORMATION
ISBN: 9781853756153
Publisher: Headline Publishing Group
Format: Paperback / softback
Date Published: 01 March 2007
Country: United Kingdom
Imprint: Headline Welbeck Non-Fiction
Audience: Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 186.0mm
Height: 246.0mm
Weight: 637g
Pages: 224
About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.
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