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No Forms. No Spam. No Cold Calls.
The Next Generation of Account-Based Sales and Marketing
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No Forms. No Spam. No Cold Calls.
$6499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Unlock the full potential of modern marketing and sales
In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the centre of everything they do.
You’ll learn how to prioritise which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:
- Strategies for building a tech-stack that prioritises your customers
- Ways for chief marketing officers to stop playing defence and go on offence
- Insights for the modern sales leader, including how to set sellers up to win, design successful territories, and hire and retain top sellers
- How the modern era of marketing and sales is different from what it used to be and how to capitalise on your new capabilities
A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.
Book Details
INFORMATION
ISBN: 9781119982876
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 26 September 2022
Country: United States
Imprint: John Wiley & Sons Inc
Edition: Revised and Updated
Audience: General / adult
DIMENSIONS
Spine width: 18.0mm
Width: 175.0mm
Height: 252.0mm
Weight: 567g
Pages: 272
About the Author
LATANÉ CONANT is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.
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