No Forms. No Spam. No Cold Calls.

Name: No Forms. No Spam. No Cold Calls.
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SKU: 9781119982876
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The Next Generation of Account-Based Sales and Marketing

By Latané Conant

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Summary

No Forms. No Spam. No Cold Calls. by Latané Conant offers a fresh perspective on marketing and sales strategies. It challenges traditional methods by advocating for a more human and engaging approach to customer interactions. The book provides insights into creating meaningful relationships with customers by adopting innovative techniques and abandoning outdated practices.
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Format: Paperback / softback

$64⁹⁹

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No Forms. No Spam. No Cold Calls.

$64⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're looking to revolutionise your sales and marketing strategy with innovative, modern approaches. It's perfect for business professionals eager to break free from traditional methods like forms, spam, and cold calls, and instead engage prospects in a more personalised and impactful way.

Description

Unlock the full potential of modern marketing and sales

In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the centre of everything they do.

You’ll learn how to prioritise which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:

Strategies for building a tech-stack that prioritises your customers
Ways for chief marketing officers to stop playing defence and go on offence
Insights for the modern sales leader, including how to set sellers up to win, design successful territories, and hire and retain top sellers
How the modern era of marketing and sales is different from what it used to be and how to capitalise on your new capabilities

A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

Book Details

INFORMATION

ISBN: 9781119982876

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 26 September 2022

Country: United States

Imprint: John Wiley & Sons Inc

Edition: Revised and Updated

Audience: General / adult

DIMENSIONS

Spine width: 18.0mm

Width: 175.0mm

Height: 252.0mm

Weight: 567g

Pages: 272

Collections

Business & Entrepreneurship Business Leadership & Management Latané Conant Marketing & Sales Non-Fiction

About the Author

LATANÉ CONANT is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.