Mind The Gap

Hard-won insights to help you successfully scale your business across countries and cultures

Mind the Gap: Scaling Businesses Across Cultures delivers field-tested and practical guidance on putting together and closing international business deals, navigating culture gaps, and launching successful products and services in foreign countries. A global compendium of collective knowledge, this book includes the lived experiences of over two dozen international business leaders across more than 30 markets, from Singapore to Saudi Arabia, Sweden to Nigeria, and China to Mexico. It reveals hard-won lessons that help readers skip the tumultuous learning curve of international business endeavours. Drawing from the authors' own work operating and investing across Asia, the Middle East, Europe, and the Americas, the book introduces the cultural code-switching skills required to work across borders.

In this book, readers will learn about:

• Deciding where to expand and scouting the terrain, choosing strategies for entry and deployment, and hiring and managing cross-border teams.
• "Preparing to be unprepared," because new markets are bound to surprise you, and navigating roadblocks, such as sudden shifts in tone with your business partners.
• Cultural differences that can break business deals if you’re unprepared, such as when "yes" actually means "no" and how to adjust your approach through cultural code-switching.

When you’re trying to break into a new market, cultural misalignment is all but guaranteed. Mind the Gap: Scaling Businesses Across Cultures is an essential read for global leaders, executives, founders, and internationally minded businesspeople, offering a clear roadmap to understand the differences in business across cultures and prepare for the unexpected challenges that will inevitably come their way.