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Marketing, 6th Edition
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Marketing, 6th Edition
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Description
Designed for first-year students, Elliott's Marketing, 6th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world insights, explanatory diagrams and practical examples to clarify foundational marketing concepts. Students using Marketing, 6th Edition will gain understanding and the requisite tools to practically apply their knowledge and skills throughout their careers.
Book Details
INFORMATION
ISBN: 9781394189694
Publisher: John Wiley & Sons Australia Ltd
Format: Paperback / softback
Date Published: 15 September 2023
Country: Australia
Imprint: John Wiley & Sons Australia Ltd
Edition: 6th Revised edition
Audience: Tertiary education
DIMENSIONS
Spine width: 2.0mm
Width: 22.0mm
Height: 28.0mm
Weight: 1162g
Pages: 544
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