Ayalla Ruvio

Consumer Behaviour offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing. It emphasises practical applications and contemporary issues, such as the impact of social media and global trends. Australian and New Zealand examples and case studies are integrated throughout to ensure relevance...

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behaviour, combining a thorough introduction to the subject with an overview of common and important consumer behaviours, contemporary social issues impacting consumer behaviour including social media, a global mindset of consumer behaviours, and the ethical aspects of consumer behaviour. The authors draw on extensive consumer behaviour research and teaching...