Lead Generation For Dummies

Name: Lead Generation For Dummies
Brand: Unknown
SKU: 9781118816172
Price: 64.0 NZD
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By Dayna Rothman

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Summary

Lead Generation For Dummies by Dayna Rothman is a practical guide designed to simplify the process of attracting and converting potential customers in the world of business. The book offers strategies for creating effective marketing campaigns, understanding analytics, and leveraging different tools to enhance your lead generation efforts. It provides actionable insights suitable for both newcomers and seasoned professionals looking to boost their customer acquisition tactics.
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Format: Paperback / softback

$64⁰⁰

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Lead Generation For Dummies

$64⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're looking to boost your business's customer base with practical strategies and easy-to-understand guidance. It's tailored for entrepreneurs and marketers eager to learn the essentials of generating leads and transforming them into long-term clients using accessible tips and real-world examples.

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how.

Description

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalised lead generation plan and learn how to sidestep common pitfalls.

Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy.
Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events.
This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls.
Provides steps you can follow to create your own personalised lead generation plan.

Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Book Details

INFORMATION

ISBN: 9781118816172

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 09 May 2014

Country: United States

Imprint: For Dummies

Audience: Professional and scholarly

DIMENSIONS

Spine width: 23.0mm

Width: 183.0mm

Height: 229.0mm

Weight: 499g

Pages: 384

Collections

Business & Entrepreneurship Dayna Rothman Dummies Marketing & Sales Non-Fiction

About the Author

Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.