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Inbound Marketing For Dummies
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Inbound Marketing For Dummies
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See moreDon't chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Don't chase business—bring new customers to you!
Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach.
With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips.
A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimisation, etc., to establish your company as an authority in its industry—and to help customers find you, instead of requiring your sales team to chase after each and every customer.
- Build a reliable inbound marketing team
- Develop deeper relationships with your customers
- Convert inbound traffic into revenue
- Combine inbound and outbound marketing strategies to optimise your business' resources
Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.
Book Details
INFORMATION
ISBN: 9781119120506
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 27 October 2015
Country: United States
Imprint: For Dummies
Audience: Professional and scholarly
DIMENSIONS
Spine width: 19.0mm
Width: 188.0mm
Height: 236.0mm
Weight: 508g
Pages: 384
About the Author
Scott Anderson Miller is an entrepreneur who has piloted 13 start-ups including his current firm Marketing Matters Inbound and another named to Inc. 500 Fastest Growing Companies (2014). As an inbound marketing consultant, he frequently speaks at marketing conferences and has been a TV reviewer of Super Bowl commercials.
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