How to Future
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How to Future
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See moreAdapt, embrace uncertainties and create more resilient business strategies by mastering the futuring mindset.
Approach the future as a conversation, not a declaration.
How can you be prepared for what's next when emerging trends constantly threaten to turn your strategic plan on its head? The world of business is experiencing a state of hyperchange influenced by global movements, disruptive technologies, political uprisings and new consumer expectations. If your world is turned upside down, will you know how to pivot and thrive, or will you be roadkill in the 'adapt or die' business race?
Futuring is the art of anticipating and testing the trade-offs of different futures by making sense of key trends, signals and emerging patterns. How to Future is the only book that will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for better futures for you and your business.
How to Future is a guidebook to futuring and arms you with tools, strategies and practices that illuminate new strategic pathways. Renowned futurists Scott Smith and Madeline Ashby teach you how to manage the daily flood of information and signals, and discern emergent patterns that have a direct impact on the direction of your business.
How to Future isn't about the one future
you expect. Instead, this book equips you with valuable tools and concepts, builds a future-focused mindset and enables you to envision, stress-test and prototype adaptable, informed and agile strategic visioning. These tools will empower you, your team and your organisation to anticipate whatever futures emerge.
Series: Kogan Page Inspire
View allBook Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
How to Future by Scott Smith and Madeline Ashby is praised for its comprehensive guide to strategic foresight, encouraging creative thinking about diverse future possibilities. Reviewers highlight its practical frameworks and models that empower readers to approach uncertainty with confidence and purpose. Critics also commend the book for its approachability, wisdom, and the authors' extensive experience in the field, providing readers with essential tools for envisioning and navigating the future.
Book Details
INFORMATION
ISBN: 9781789664706
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 10 September 2020
Country: United Kingdom
Imprint: Kogan Page Ltd
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 11.0mm
Width: 128.0mm
Height: 198.0mm
Weight: 130g
Pages: 248
About the Author
Scott Smith is a renowned futurist, business writer and adviser who is an expert in strategic foresight and futures design. He has over 25 years of grounded experience in applied foresight and has advised global corporations, governments and NGOs including UNICEF, ASOS, the Dubai Future Foundation and Comcast. He has been featured in The Wall Street Journal, WIRED, Quartz and The Atlantic. He is based in Amsterdam. Madeline Ashby is a consulting futurist, expert and adviser on technology, culture, politics and strategic foresight, based in Toronto. She is a regular contributor to Slate and writes for MIT Technology Review.
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