Hope Is Not a Strategy
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Hope Is Not a Strategy
Hope Is Not a Strategy
A new tool to help businesses develop strategies.
Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy.
Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.
Book Details
INFORMATION
ISBN: 9783593517094
Publisher: Campus Verlag
Format: Paperback / softback
Date Published: 27 March 2024
Country: Germany
Imprint: Campus Verlag
Illustration: 24 color plates, 24 tables
Audience: Professional and scholarly
DIMENSIONS
Spine width: 25.0mm
Width: 203.0mm
Height: 254.0mm
Weight: 680g
Pages: 278
About the Author
Christian Underwood is founder and senior advisor of Underwood GmbH—Strategic Focus. Real Impact. Juergen Weigand is deputy rector and prorector of academic programs at the WHU – Otto Beisheim School of Management.
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