Hidden Persuasion

Name: Hidden Persuasion
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9789063695316
Price: 45.0 NZD
Availability: InStock

33 Psychological Influences Techniques in Advertising

By Matthijs van Leeuwen and Rick van Baaren and Marc Andrews

0.0 (0 reviews)

3.88

( 174 ratings, 10 reviews)

Summary

Hidden Persuasion delves into the world of psychological methods used in marketing to influence consumer behaviour. The authors explore a variety of techniques, unveiling how businesses subtly guide decision-making and shape perceptions in the marketplace. It's an insightful guide for anyone interested in understanding the undercurrents of persuasion in the business world.
Read More

Format: Paperback / softback

$45⁰⁰

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

Hidden Persuasion

$45⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're interested in understanding the subtle strategies and techniques used in marketing and advertising to influence consumer behaviour. It offers insights into how persuasion works on a psychological level, making it an intriguing read for anyone curious about the tactics behind everyday advertising and the unseen forces that guide decision-making.

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

Description

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some messages are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?

Hidden Persuasion analyses advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

All techniques are supported by rich visual references and additional information on the psychology of behaviour change.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Reviews of Hidden Persuasion suggest it offers readers a transformative perspective on advertising, online shopping, and product packaging, uncovering the subtle tactics used to influence consumer behaviour.

Book Details

INFORMATION

ISBN: 9789063695316

Publisher: BIS Publishers B.V.

Format: Paperback / softback

Date Published: 15 April 2019

Country: Netherlands

Imprint: BIS Publishers B.V.

Audience: General / adult

DIMENSIONS

Width: 170.0mm

Height: 230.0mm

Weight: 250g

Pages: 192

Collections

Business & Entrepreneurship Education & Reference Marc Andrews Marketing & Sales Matthijs van Leeuwen Non-Fiction Rick van Baaren

About the Author

Marc Andrews is a psychologist, art director and designer. He holds a master's degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design. In Design, he earned his master's degree (with honours) by exploring the rhetorical, semiotical, and psychological dimensions of visual argumentation. Since 2008, he has been a partner of andrews:degen (andrewsdegen.com), a creative agency for visual communication in Amsterdam. In addition, he teaches Design Psychology and Design Theory in The Netherlands, and has provided lectures and workshops on social design at several international design academies Dr. Matthijs van Leeuwen is an assistant professor of Social Influence and Persuasion at the Radboud University of Nijmegen. His research focusses on direct and long-term change using high involvement persuasion techniques, and how to circumvent behavioural resistance. A second research focus is on exploring the unconscious associations that can predict future behaviour, using a wide array of implicit measurement tools. As a teacher, he lectures and instructs graduates and research masters students in the real-life application of scientifically validated influence techniques. Finally, he is a scientific advisor at db-abs (db-abs.com) and provides lectures for commercial and governmental agencies on behavioural resistance. Prof. dr. Rick van Baaren is professor of Behavioural change and Society at Radboud University Nijmegen. His research focuses on different kinds of conscious and unconscious behavioural influence and has been published in authoritative international scientific journals. His work has also been featured in the New York Times, the Discovery Channel and Die Welt, among others. Furthermore, van Baaren is founder of the new and unique Master's programme "Behavioural Change" at Radboud University Nijmegen. This programme is dedicated to training master students to become behavioural change experts who combine an excellent scientific foundation with keen grasp of real world application. Finally, van Baaren serves as an external advisor on behavioural change for several agencies and television programmes.

Also by Marc Andrews

View all

Madonna Song by Song

By Marc Andrews

Paperback

Sold Out