Forget Normal - I Want Magic
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Forget Normal - I Want Magic
This isn't just another run-of-the-mill leadership book. It's a bold unapologetic call to break free from outdated models for anyone who feels trapped by traditional leadership roles.
The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.
Traditional, hierarchical and rigid methods no longer resonate in a world which prioritises empathy, flexibility and authenticity. If you feel disconnected from outdated leadership advice, this book will help you reframe what it means to lead today.
Forget Normal - I Want Magic! is a bold and practical guide to modern leadership. Claire Brumby introduces a powerful framework built around mindset, awakening, gumption, insight, and charisma. Through real-world strategies, exercises, and journaling prompts, she empowers you to trust yourself, make confident decisions, and lead with clarity and purpose.
Ideal for women in business, professionals moving roles, or anyone seeking a more intuitive, human approach to leadership, this book shows how to lead with courage, resilience, and your own values. It is a fresh, unapologetic take on leadership and personal growth for the modern world.
Book Details
INFORMATION
ISBN: 9781398625778
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 April 2026
Country: United Kingdom
Imprint: Kogan Page Ltd
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 138.0mm
Height: 216.0mm
Weight: 666g
Pages: 240
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About the Author
Claire Brumby is a Dragons' Den alumna, entrepreneur, motivational speaker and accredited leadership coach and trainer, known for her expertise in resilience, self-leadership and intuitive decision-making. Co-founder of award-winning brand, Scrubbys Crisps, she combines entrepreneurial experience with high-performance coaching to empower individuals and organizations.
Claire speaks for leading companies including Bupa, L'OrΓ©al, Amazon and Kellogg's, inspiring audiences to lead with courage, clarity and emotional intelligence. Her work focuses on mindset, empowerment and transformational leadership. She is based in Lincolnshire, UK.
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