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Forget Normal - I Want Magic

The 5 Rules of Leadership
Brief Description
The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good. Traditional, hierarchical and rigid methods no longer resonate in a world which prioritises empathy, flexibility and authenticity. If you feel disconnected from outdated leadership advice, this book will help you reframe... Read More
Format: Paperback / softback
$3599
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

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This isn't just another run-of-the-mill leadership book. It's a bold unapologetic call to break free from outdated models for anyone who feels trapped by traditional leadership roles.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.

Traditional, hierarchical and rigid methods no longer resonate in a world which prioritises empathy, flexibility and authenticity. If you feel disconnected from outdated leadership advice, this book will help you reframe what it means to lead today.

Forget Normal - I Want Magic! is a bold and practical guide to modern leadership. Claire Brumby introduces a powerful framework built around mindset, awakening, gumption, insight, and charisma. Through real-world strategies, exercises, and journaling prompts, she empowers you to trust yourself, make confident decisions, and lead with clarity and purpose.

Ideal for women in business, professionals moving roles, or anyone seeking a more intuitive, human approach to leadership, this book shows how to lead with courage, resilience, and your own values. It is a fresh, unapologetic take on leadership and personal growth for the modern world.

Book Details

INFORMATION

ISBN: 9781398625778

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 April 2026

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 138.0mm

Height: 216.0mm

Weight: 666g

Pages: 240

About the Author

Claire Brumby is a Dragons' Den alumna, entrepreneur, motivational speaker and accredited leadership coach and trainer, known for her expertise in resilience, self-leadership and intuitive decision-making. Co-founder of award-winning brand, Scrubbys Crisps, she combines entrepreneurial experience with high-performance coaching to empower individuals and organizations.
Claire speaks for leading companies including Bupa, L'OrΓ©al, Amazon and Kellogg's, inspiring audiences to lead with courage, clarity and emotional intelligence. Her work focuses on mindset, empowerment and transformational leadership. She is based in Lincolnshire, UK.

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