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Entrepreneurial Marketing
Beyond Professionalism to Creativity, Leadership, and Sustainability
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Entrepreneurial Marketing
$5299
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
An eye-opening discussion of the future of marketing, from four of the leading minds in the field.
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.
The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:
- A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the centre of the action, converging marketing and finance, and adopting technology for humanity.
- Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030.
- Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors.
The latest publication from some of the foremost minds in marketing—and in business generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leader worldwide.
Book Details
INFORMATION
ISBN: 9781119835202
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 16 March 2023
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 33.0mm
Width: 163.0mm
Height: 231.0mm
Weight: 476g
Pages: 288
About the Author
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg School of Management. He is a world-leading and award-winning authority on marketing. His books have been translated into twenty-five languages.
HERMAWAN KARTAJAYA is Founder and Chairman of MarkPlus, Inc., a leading marketing consulting firm in Indonesia. He is the Co-Founder of Asia Marketing Federation Foundation and one of the 50 Gurus Who Have Shaped the Future of Marketing.
HOOI DEN HUAN is an Associate Professor of Marketing at the Nanyang Business School and former Director of the Nanyang Technopreneurship Center at the Nanyang Technological University in Singapore. He is a Co-Founder of the Asia Marketing Federation Foundation.
JACKY MUSSRY is Deputy Chairman and CEO at MarkPlus, Inc. He has twenty-five years’ consulting experience in multiple industries and regularly lectures on marketing and strategy related subjects.
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