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Ecosystem-Led Growth
A Blueprint for Sales and Marketing Success Using the Power of Partnerships
Brief Description
A blueprint to new levels of company growth leveraging your firm’s Partner Ecosystem In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner...
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Format: Hardback
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Description
A blueprint to new levels of company growth leveraging your firm’s Partner Ecosystem
In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organisation, and build a once-in-a-generation business.
In the book, you’ll discover why partnerships are no longer the domain of “partner people” schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays. You’ll learn about:
- Transformational technologies that bring partner data to your fingertips
- Savvy companies and executives who convert that data into untapped growth opportunities
- Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth
An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.
Book Details
INFORMATION
ISBN: 9781394226832
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 04 March 2024
Country: United States
Imprint: John Wiley & Sons Inc
Audience: Professional and scholarly
DIMENSIONS
Spine width: 25.0mm
Width: 158.0mm
Height: 231.0mm
Weight: 454g
Pages: 240
About the Author
BOB MOORE is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth platform that generates leads, closes deals, and grows companies by leveraging partner ecosystems. He previously co-founded Stitch and RJMetrics, acquired by Talend and Adobe, respectively. Learn more at Crossbeam.com and contact Bob at RobertJMoore.com
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