Design for Business

Name: Design for Business
Brand: Unknown
SKU: 9781783205431
Price: 85.99 NZD
Availability: InStock

Volume 3

Summary

Design for Business delves into the integration of design principles within business strategy, demonstrating how effective design can drive innovation and competitive advantage. The book offers insights into aligning design with business goals, enhancing customer experience, and fostering creativity within organisations. Through various case studies, it highlights the transformative power of design in achieving business success.
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Format: Paperback / softback

$85⁹⁹

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Design for Business

$85⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This insightful read may appeal to you if you're looking to bridge the gap between creative design and strategic business thinking. It's ideal for those interested in how innovative design can transform business strategies and drive success in entrepreneurial ventures.

Design for Business

This collection continues the successful Design for Business series, gathering work by scholars, researchers and professionals that aim to raise awareness of design as a strategic business resource by consolidating it with other divergent, yet highly influential fields. Volume 3 covers such topics as the branding of a nation, care for the ageing...

Description

This collection continues the successful Design for Business series, gathering work by scholars, researchers, and professionals that aim to raise awareness of design as a strategic business resource by consolidating it with other divergent, yet highly influential fields.

Volume 3 covers such topics as the branding of a nation, care for the ageing, public transportation, airports, workplace interiors, manufacturing, economic competitiveness, and public funding for new product development.

First presented at the Design for Business research conference in Melbourne, Australia, the contributions assembled here will together keep pushing the interaction of design and business forward in productive, innovative ways.

Book Details

INFORMATION

ISBN: 9781783205431

Publisher: Intellect

Format: Paperback / softback

Date Published: 15 January 2016

Country: United Kingdom

Imprint: Intellect Books

Contributors:

Edited by Doctor Gjoko Muratovski

Audience: Tertiary education

DIMENSIONS

Spine width: 16.0mm

Width: 229.0mm

Height: 229.0mm

Weight: 562g

Pages: 228

Collections

Arts & Culture Business & Entrepreneurship Marketing & Sales New Zealand and Australia Published Non-Fiction

About the Author

Gjoko Muratovski is head of the Communication Design Department and senior manager of the School of Art and Design at the Auckland University of Technology, where he is also director of the Design for Social Innovation Towards Sustainability Lab.