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Customer Analytics For Dummies
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Customer Analytics For Dummies
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See moreThe easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behaviour and make key business decisions.
Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in post-purchase analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.
- Shows you what to measure, how to measure, and ways to interpret the data
- Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
- Explains how to use customer analytics to make smarter business decisions that generate more loyal customers
- Offers easy-to-digest information on understanding each stage of the customer journey
Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Customer Analytics For Dummies by Jeff Sauro receives praise for being an accessible and comprehensive resource for understanding customer data. Readers appreciate its practical approach to applying analytics in real-world business scenarios, making complex concepts easy to grasp. Sauro's expertise and engaging writing style are often highlighted, providing valuable insights for both beginners and professionals in customer analytics.
Book Details
INFORMATION
ISBN: 9781118937594
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 24 March 2015
Country: United States
Imprint: For Dummies
Audience: Professional and scholarly
DIMENSIONS
Spine width: 23.0mm
Width: 185.0mm
Height: 234.0mm
Weight: 454g
Pages: 336
About the Author
Jeff Sauro is a Six-Sigma trained statistical analyst andpioneer in quantifying the customer experience. He writes a weeklycolumn at measuringu.com and has been an invited speaker at Fortune500 companies, industry conferences, and as an expert witness.
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