Co-Opetition

Name: Co-Opetition
Brand: Allen & Unwin
SKU: 9781861975072
Price: 27.99 NZD
Availability: OutOfStock

By Adam M Brandenburger and Barry J Nalebuff

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3.99

( 1,414 ratings, 33 reviews)

Summary

Co-Opetition by Adam M. Brandenburger and Barry J. Nalebuff explores the strategic dynamics of cooperation and competition in business. It introduces the concept of "co-opetition" where companies engage in both competition and cooperation to create added value and improve their market positions. The book applies game theory to business, offering insights into how firms can leverage relationships with competitors, suppliers, and customers to achieve mutually beneficial outcomes.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're interested in exploring the strategic approach of combining competition and cooperation to gain an advantage in business. It offers innovative insights into how companies can create opportunities by strategically working with others, even competitors, to achieve mutual benefits. Perfect for anyone keen on rethinking traditional competitive strategies and understanding the dynamics of modern business relationships.

Co-Opetition

Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs.

Description

Seize on Co-opetition - The Economist

Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition.

Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express, and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Co-Opetition is praised for its insightful approach to blending cooperation and competition in business. Readers note that it provides valuable learning while remaining engaging and entertaining. The book has been described as both educational and enjoyable, making it a worthwhile read according to reviewers.

Book Details

INFORMATION

ISBN: 9781861975072

Publisher: Profile Books Ltd

Format: Paperback / softback

Date Published: 15 September 1997

Country: United Kingdom

Imprint: Profile Books Ltd

Edition: Main

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 22.0mm

Width: 128.0mm

Height: 196.0mm

Weight: 220g

Pages: 304

Collections

Adam M Brandenburger Barry J Nalebuff Business & Entrepreneurship Business Leadership & Management Business Strategy & Negotiation Education & Reference Non-Fiction Science & Nature

About the Author

Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard's bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance.