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Business Gamification For Dummies

By Kate Shoup and Kris Duggan
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Business Gamification For Dummies by Kate Shoup and Kris Duggan explores the innovative concept of applying game design elements to motivate and engage employees and customers in a business environment. This book provides practical insights into enhancing productivity and fostering customer loyalty through strategic game mechanics. It offers valuable guidelines and examples for successfully implementing gamification in various business contexts without revealing specific case studies or examples.
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Format: Paperback / softback
$6500

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might like this book if you are keen to explore innovative methods for increasing engagement and productivity in a business setting. It delves into how gamification can transform business strategies, making it a great choice for anyone interested in enhancing user and employee interaction through game-inspired techniques. Whether you're a business owner, manager, or entrepreneur, you'll find practical insights into driving motivation and optimizing performance.

Book Hero thinking about your next read

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description
The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favourable customer behaviour on the web, aiming to improve customer loyalty, engagement, and retention. Gamification can be utilised by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.) for any web-based experience (mobile, website, retail, community, etc.).

Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.

  • How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment
  • How to build a successful gamification programme
  • How to entice and retain customers using gamification
  • How to drive employee behaviour inside your organisation
  • Real-world illustrations of gamification at work

If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

Book Details

INFORMATION

ISBN: 9781118466933

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 08 February 2013

Country: United States

Imprint: For Dummies

Audience: Professional and scholarly

DIMENSIONS

Spine width: 23.0mm

Width: 185.0mm

Height: 231.0mm

Weight: 408g

Pages: 320

Collections

Business & Entrepreneurship Business Strategy & Negotiation Dummies Kate Shoup Kris Duggan Non-Fiction

About the Author

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

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