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Branding Property

Approaches to Real Estate Marketing
By Rahel M. Felix and Peter Felix
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Branding Property by Rahel M. Felix and Peter Felix explores the pivotal role of branding in the real estate market. The authors provide insights on how to effectively create and manage a property's brand identity, spotlighting key strategies that enhance property value and attract clients. Through real-world examples and expert advice, the book sheds light on innovative branding techniques that can transform the perception and success of real estate ventures.
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Format: Hardback
$14100

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're interested in understanding the intersection of real estate and brand management, this book offers valuable insights into creating and maintaining a strong brand identity within the property sector. It may particularly appeal to those involved in marketing, business strategy, and property development looking to innovate in a competitive market.

Book Hero thinking about your next read

Because real estate marketing is not a standard discipline within the context of a marketing-oriented education, this volume examines how the relevant tasks can be approached in order to find success in this increasingly relevant field of both economics and architecture.

Real estate marketing is certainly not a standard disci - pline within economics and is not taught in colleges and graduate degree programs within the context of a market - ing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate market - ing. The relevant analytical and strategic processes and methods are presented and explained.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programmes within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.

In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property's brand and, in the process of realising it, engendering or arousing the esprit that will complement it.

In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.

Book Details

INFORMATION

ISBN: 9783037682210

Publisher: Braun Publishing AG

Format: Hardback

Date Published: 06 July 2017

Country: Switzerland

Imprint: Braun Publishing AG

Illustration: Illustrated in colour and black and white throughout

Audience: Tertiary education

DIMENSIONS

Width: 218.0mm

Height: 260.0mm

Weight: 1390g

Pages: 314

Collections

Business & Entrepreneurship Finance & Economics Finance & Investment Marketing & Sales Non-Fiction Peter Felix Rahel M. Felix

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