Brand the Change

Name: Brand the Change
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9789063694784
Price: 59.99 NZD
Availability: InStock

The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers

By Anne Miltenburg

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4.27

( 82 ratings, 9 reviews)

Summary

Brand the Change by Anne Miltenburg offers a dynamic guide for changemakers looking to build impactful brands. Focusing on entrepreneurs and organisations aiming for social impact, the book combines practical advice, tools, and insights to effectively communicate a brand’s mission and values. Its workshop-based approach empowers readers to strategically develop brands that can inspire and drive meaningful change.
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Format: Paperback / softback

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Brand the Change

$59⁹⁹

Elsewhere:

~~$60⁰⁰~~

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're seeking practical guidance on building a strong brand that drives social and environmental change. It's ideal for entrepreneurs, change-makers, and brand strategists looking to make an impact and communicate their values through their brand effectively.

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

Description

In a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn't a perfect world. We have to be smart about how we help people embrace change. Brand is a proven, powerful mechanism to build close, long-term relationships with people. It is also notoriously complex and overwhelming.

Brand the Change unpacks the entire brand-building process from strategy to implementation, with practical examples from inspiring, impact-driven brands. It offers tried and tested tools and exercises to build your own brand for change.

Founders and practitioners open up their hard-earned tips on building your audience, creating a visual identity, positioning, trademarking, digital marketing, and more.

Do you want to learn how to leverage the power of a brand for social and environmental change? Do you want to get your product or service for change into the heads, hearts, and hands of more people? Do you need someone to help you navigate the complex world of brand building? Then this book is for you.

This book unpacks the methodology taught at Brand The Change, an independent learning organisation founded by the author, Anne Miltenburg, in Kenya. The book encompasses her 18 years of brand-building experience, and 8 years of training thousands of others to do the same. It contains 23 tools and exercises, 14 case studies from change-making brands, and 7 guest essays from experts.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Brand the Change by Anne Miltenburg is praised for providing both the thought process and practical steps needed for successful branding, particularly tailored for founders and changemakers. Reviewers commend its inspiring, actionable nature and unique approach, making it a popular choice for initiating branding projects quickly. The book is described as visually engaging and conceptually aligned with its toolkit, offering practical insights and motivational content for executing impactful marketing strategies.

Book Details

INFORMATION

ISBN: 9789063694784

Publisher: BIS Publishers B.V.

Format: Paperback / softback

Date Published: 18 January 2018

Country: Netherlands

Imprint: BIS Publishers B.V.

Illustration: Two-colour illustrations throughout

Audience: General / adult

DIMENSIONS

Width: 213.0mm

Height: 251.0mm

Weight: 250g

Pages: 224

Collections

Anne Miltenburg Business & Entrepreneurship Marketing & Sales Non-Fiction

About the Author

Anne Miltenburg (the Netherlands/Kenya) is a brand director, writer, and educator. She is considered one of the foremost thinkers and practitioners working at the intersection of brands and social impact.

After 12 years creating award winning work at global brand agencies like Studio Dumbar and Interbrand, Anne founded Brand The Change in Nairobi in 2014.

Brand The Change is an independent learning organization that trains changemakers in brand building skills. Through their tools, courses and partners like Philanthropy U and the Digital Opportunity Trust, they have trained over 10,000 changemakers in brand building skills.

Anne combines her work as a writer and educator with a practice as a Brand Director for impact-driven tech companies.

Anne lives in Nairobi, Kenya, with her husband, daughter, and two very disruptive cats.