1
of
1
Brand the Change
The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 82 ratings, 9 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
$5999
$6000
Elsewhere:
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 4-6 weeks
Found a better price? Request a price match
Brand the Change
$5999
$6000
Elsewhere:
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
You might enjoy this book if you're seeking practical guidance on building a strong brand that drives social and environmental change. It's ideal for entrepreneurs, change-makers, and brand strategists looking to make an impact and communicate their values through their brand effectively.
Think like a brand strategist, develop unique brand experiences and attract the right audiences.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
In a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn't a perfect world. We have to be smart about how we help people embrace change. Brand is a proven, powerful mechanism to build close, long-term relationships with people. It is also notoriously complex and overwhelming.
Brand the Change unpacks the entire brand-building process from strategy to implementation, with practical examples from inspiring, impact-driven brands. It offers tried and tested tools and exercises to build your own brand for change.
Founders and practitioners open up their hard-earned tips on building your audience, creating a visual identity, positioning, trademarking, digital marketing, and more.
Do you want to learn how to leverage the power of a brand for social and environmental change? Do you want to get your product or service for change into the heads, hearts, and hands of more people? Do you need someone to help you navigate the complex world of brand building? Then this book is for you.
This book unpacks the methodology taught at Brand The Change, an independent learning organisation founded by the author, Anne Miltenburg, in Kenya. The book encompasses her 18 years of brand-building experience, and 8 years of training thousands of others to do the same. It contains 23 tools and exercises, 14 case studies from change-making brands, and 7 guest essays from experts.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Brand the Change by Anne Miltenburg is praised for providing both the thought process and practical steps needed for successful branding, particularly tailored for founders and changemakers. Reviewers commend its inspiring, actionable nature and unique approach, making it a popular choice for initiating branding projects quickly. The book is described as visually engaging and conceptually aligned with its toolkit, offering practical insights and motivational content for executing impactful marketing strategies.
Book Details
INFORMATION
ISBN: 9789063694784
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 18 January 2018
Country: Netherlands
Imprint: BIS Publishers B.V.
Illustration: Two-colour illustrations throughout
Audience: General / adult
DIMENSIONS
Width: 213.0mm
Height: 251.0mm
Weight: 250g
Pages: 224
About the Author
Anne Miltenburg (the Netherlands/Kenya) is a brand director, writer, and educator. She is considered one of the foremost thinkers and practitioners working at the intersection of brands and social impact.
After 12 years creating award winning work at global brand agencies like Studio Dumbar and Interbrand, Anne founded Brand The Change in Nairobi in 2014. Brand The Change is an independent learning organization that trains changemakers in brand building skills. Through their tools, courses and partners like Philanthropy U and the Digital Opportunity Trust, they have trained over 10,000 changemakers in brand building skills. Anne combines her work as a writer and educator with a practice as a Brand Director for impact-driven tech companies. Anne lives in Nairobi, Kenya, with her husband, daughter, and two very disruptive cats.More from Business & Entrepreneurship
View all-
How To Be Wrong
Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...Paperback$3600Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
Roadmap to Property Success
Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
Shoe Dog
Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...Paperback$2400Elsewhere:$2899Unit price /UnavailableIn StockShips tomorrow -
Business Made Simple
Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...Paperback$2600Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
The Five Dysfunctions of a Team
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...Hardback$4700Elsewhere:$5199Unit price /UnavailableIn StockShips tomorrow -
Good To Great
Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...Hardback$5400Elsewhere:$6000Unit price /UnavailableIn StockShips tomorrow -
This Is Strategy
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...Paperback$3150Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks -
Zero to One
Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...Paperback$2500Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...Hardback$5700Elsewhere:$6499Unit price /UnavailableIn StockShips tomorrow -
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...Hardback$8500Unit price /UnavailableAvailableShips in 2-3 weeks -
High Output Management
High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...Paperback$3200Elsewhere:$3700Unit price /UnavailableIn StockShips tomorrow -
How to Grow Your Small Business
The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...Paperback$2900Elsewhere:$3500Unit price /UnavailableIn StockShips tomorrow
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Business & Entrepreneurship lists from the team
Explore our curated lists from our heroes to find your next read!
