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Marketing

Manga for Success
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
In Marketing by Takashi Yasuda, the book explores modern marketing strategies and theories, diving into how companies can innovate to meet changing consumer demands. The author delves into various case studies to illustrate practical applications of marketing principles, blending theory with real-world examples to guide readers in crafting successful marketing campaigns. Ideal for aspiring marketers, the book provides insights into effectively reaching and engaging target audiences.
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Format: Paperback / softback
$4199
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're eager to explore innovative marketing strategies from a business perspective. It's perfect for business professionals and entrepreneurs seeking fresh insights on how to craft compelling marketing approaches for today's dynamic market landscape.

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Marketing

"Original Japanese edition published by JMA Management Center Inc."--Title page verso

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS!

Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic understanding of marketing to ace your class or improve your outlook in the job market? Whatever your reason for picking up this book, Marketing: Manga for Success makes essential concepts easy to understand using practical examples and situations. You’ll learn about:

  • Branding, viral marketing, and advertising and promotions
  • The importance of customer relationships
  • The 4 "P"s of marketing

The story follows Marimo, a young woman who wants to help her aging parents save their specialty pastry business. There isn’t much she can do, but she wants to help them find new opportunities. Just then, she meets two mysterious characters who teach her how to rebuild the family business through marketing, step-by-step.

Find out why the Manga For Success seriesβ€”now available in English for the first timeβ€”is so popular in Japan, Korea, and beyond.

Series: Manga for Success

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Book Details

INFORMATION

ISBN: 9781394176137

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 27 April 2023

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 25.0mm

Width: 137.0mm

Height: 213.0mm

Weight: 249g

Pages: 256

About the Author

TAKASHI YASUDA is a marketing professional who has worked as a researcher, merchandising advisor, and marketing manager. Currently, he works in consulting and new business development for a variety of clients. He is the author of Hajimete Manabu Marketing no Hon (The First Book of Marketing), among others.

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