Marketing
Read More
Found a better price? Request a price match
Marketing
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Marketing
"Original Japanese edition published by JMA Management Center Inc."--Title page verso
LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS!
Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic understanding of marketing to ace your class or improve your outlook in the job market? Whatever your reason for picking up this book, Marketing: Manga for Success makes essential concepts easy to understand using practical examples and situations. Youβll learn about:
- Branding, viral marketing, and advertising and promotions
- The importance of customer relationships
- The 4 "P"s of marketing
The story follows Marimo, a young woman who wants to help her aging parents save their specialty pastry business. There isnβt much she can do, but she wants to help them find new opportunities. Just then, she meets two mysterious characters who teach her how to rebuild the family business through marketing, step-by-step.
Find out why the Manga For Success seriesβnow available in English for the first timeβis so popular in Japan, Korea, and beyond.
Series: Manga for Success
View allBook Details
INFORMATION
ISBN: 9781394176137
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 27 April 2023
Country: United States
Imprint: John Wiley & Sons Inc
Audience: Professional and scholarly
DIMENSIONS
Spine width: 25.0mm
Width: 137.0mm
Height: 213.0mm
Weight: 249g
Pages: 256
About the Author
TAKASHI YASUDA is a marketing professional who has worked as a researcher, merchandising advisor, and marketing manager. Currently, he works in consulting and new business development for a variety of clients. He is the author of Hajimete Manabu Marketing no Hon (The First Book of Marketing), among others.
More from Business & Entrepreneurship
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
