160,000+ Books, Games & Puzzles in-stock πŸ‡³πŸ‡Ώ 

Overnight NZ-wide delivery πŸš€ | Visit our Auckland bookstore β€’ Open 7 days, 8:30am–5pm

It Just Works

The Nine Simple Rules of Apple's Success
By Neil West
0.0 (0 reviews)
Brief Description
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle. In It Just Works, top-level Apple... Read More
Format: Paperback / softback
$3399
Elsewhere:
$4000
OVERNIGHT NZ-WIDE DELIVERY

Found a better price? Request a price match

An insider’s account of Apple’s defining commitment to simplicity and how that drives its leadership, culture and global success.

An Apple insider reveals the powerful methods of simplicity - from Steve Jobs to Tim Cook - to help you master focus, organization and creativity in work and life

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.

In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs, and anyone ready to make a bigger impact.

This book will show you how to:

  • Uncover problems that your customers don't even know they have.
  • Harness psychology to make your products attractive.
  • Craft a compelling product vision and build a culture that supports it.
  • Communicate with a clarity that cuts through the noise.
  • Master simplicity to build products that customers crave.

Drawing from stories inside Appleβ€”including Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco, and the genesis of AirPodsβ€”West provides a concise, powerful manual for mastering the art of simple, impactful business.

Lists

Popular Business Pre-orders

Book Details

INFORMATION

ISBN: 9781035082018

Publisher: Pan Macmillan

Format: Paperback / softback

Date Published: 03 September 2026

Country: United Kingdom

Imprint: Macmillan Business

Audience: General / adult

DIMENSIONS

Width: 153.0mm

Height: 234.0mm

Weight: 300g

Pages: 304

Collections

Best Sellers at Book Hero Business & Entrepreneurship Business Innovation & Creativity Business Strategy & Negotiation Career Development In Stock Books Mindset & Self Help Neil West New Release Books New Release Non-Fiction New Year, New You Non-Fiction Self-Help & Personal Development Start-ups & Entrepreneurship Technology & Digital Transformation in Business

About the Author

Neil West spent ten years as Apple's Head of Music in the UK & Europe, helping grow iTunes into the world's biggest music retailer. He then spent six years as Head of Apple Services for Southern Europe - managing App Store, Apple Music, Apple TV+, Fitness+, Apple Books, and more - a billion-dollar business. It Just Works is his first book.

Also by Neil West

View all
  • It Just Works
    It Just Works
    What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle. In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders,...
    By Neil West
    Hardback
    $5500
    Available
    Ships in 4-6 weeks

More from Business & Entrepreneurship

View all
  • How To Be Wrong
    Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...
    By Rowan Simpson
    Paperback
    $3600
    Elsewhere:
    $3999
    (1)
    Available
    Ships from Supplier
  • Roadmap to Property Success
    Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....
    By Steve Goodey
    Paperback
    $3199
    Elsewhere:
    $3999
    In Stock
    Ships today
  • Shoe Dog
    Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...
    By Phil Knight
    Paperback
    $2400
    Elsewhere:
    $2899
    (1)
    In Stock
    Ships today
  • On Sale
    19% off
    Business Made Simple
    Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...
    By Donald Miller
    Paperback
    $2100
    Elsewhere:
    $3000
    In Stock
    Ships today
  • The Five Dysfunctions of a Team
    In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...
    By Patrick M. Lencioni
    Hardback
    $4299
    Elsewhere:
    $5199
    (1)
    In Stock
    Ships today
  • Tim's Pick Tim's Pick
    Good To Great
    Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...
    By Jim Collins
    Hardback
    $5400
    Elsewhere:
    $6000
    (3)
    In Stock
    Ships today
  • This Is Strategy
    From Seth Godin, one of the world's most influential business thinkers and bestselling author ofΒ This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." β€”Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...
    By Seth Godin
    Paperback
    $3150
    Elsewhere:
    $3999
    (1)
    Available
    Ships in 4-6 weeks
  • Tim's Pick Tim's Pick
    Zero to One
    Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...
    By Blake Masters and Peter Thiel
    Paperback
    $2500
    Elsewhere:
    $3000
    In Stock
    Ships today
  • Tim's Pick Tim's Pick
    Blue Ocean Strategy, Expanded Edition
    Blue Ocean Strategy, Expanded Edition by W. Chan Kim and RenΓ©e A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...
    By W. Chan Kim and Rene A. Mauborgne
    Hardback
    $7600
    (1)
    Available
    Ships in 2-3 weeks
  • The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
    Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...
    By Jeffrey Liker
    Hardback
    $7000
    Elsewhere:
    $8100
    (1)
    In Stock
    Ships today
  • High Output Management
    High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...
    By Andrew S. Grove
    Paperback
    $3200
    Elsewhere:
    $3700
    In Stock
    Ships today
  • On Sale
    17% off
    How to Grow Your Small Business
    The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...
    By Donald Miller
    Paperback
    $2400
    Elsewhere:
    $3500
    In Stock
    Ships today

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 160,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.

Business & Entrepreneurship lists from the team

Explore our curated lists from our heroes to find your next read!

The Latest at Book Hero

View all