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How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
By John Westwood
Series: Creating Success
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Brief Description
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting, and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing,... Read More
Format: Paperback / softback
$3399
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Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting, and implementing the plan.

How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce, and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books...

Unlock vital skills, power up your performance, and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice, and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals, and create lasting success in your career.

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  • How to Write a Marketing Plan
    A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting, and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce, and social media. This 8th edition now features even more...
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Book Details

INFORMATION

ISBN: 9781398619739

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 May 2025

Country: United Kingdom

Imprint: Kogan Page Ltd

Edition: 8th Revised edition

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 138.0mm

Height: 216.0mm

Weight: 250g

Pages: 184

Collections

Business & Entrepreneurship John Westwood Marketing & Sales Non-Fiction Series: Creating Success

About the Author

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

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