Alan Barker

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative AI, winning marketing communications must be increasingly nuanced, responsive...

Better communication skills will have a direct impact on your career development. Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 7th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing...

Jake the boy shepherd lacks the X-factor! He's not afraid of dark shadows, strange noises or wild animals. The only thing that frightens Jake is singing - that is until an unexpected meeting with an angel choir helps him to discover his voice ... and the infant Christ! A delightful re-telling of the Christmas story for children aged 4-6.

If you're new to the workforce, it can be difficult to know how and when to express yourself in conversation. Being in a professional situation for the first time can be an intimidating experience, and yet you'll be keen to make your points and share your perspectives and ideas. Speak Up, Stand Out shows you how to do exactly this....

Better communication skills will have a direct impact on your career development. Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 7th edition now features a handy self-assessment tool to help you profile your own preferred communication style. It includes even more practical exercises, useful checklists, and top tips, as well as content...