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Seducing the Subconscious
The Psychology of Emotional Influence in Advertising
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See moreOur relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Our relationship with ads: it's complicated
A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives.
In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Seducing the Subconscious by Robert Heath is recommended for students and professionals in advertising and psychology, offering a persuasive exploration of how advertisements influence the subconscious. The book is praised for its engaging journey through cognitive science, demonstrating that ads can be more effective when they bypass conscious attention. It provides accessible insights with practical case studies, making complex psychological theories understandable and relevant.
Book Details
INFORMATION
ISBN: 9780470974889
Publisher: John Wiley and Sons Ltd
Format: Hardback
Date Published: 23 March 2012
Country: United Kingdom
Imprint: Wiley-Blackwell
Audience: Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 152.0mm
Height: 229.0mm
Weight: 544g
Pages: 264
About the Author
Dr. Robert Heath has a worldwide reputation as an expert in the role of emotion and attention in the field of brand communication. In 2001 he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph The Hidden Power of Advertising. His published research has garnered him major prizes, including the dual award of the MRS David Winton and ISBA Prizes. Dr. Heath is a Senior Lecturer in Advertising at University of Bath School of Management and a Board Member of the Wharton Global Future of Advertising Project.
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