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Wild Thinking

25 Unconventional Ideas to Grow Your Brand and Your Business
By Richard Buchanan and Nick Liddell
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Wild Thinking explores how some of the world's most original businesses confront their toughest challenges and stand out in competitive markets. Through exclusive interviews with leaders from Google, Ocado, McLaren, Comic Relief, V&A, the National Trust, Dropbox, and more, each chapter asks a unique question about life and work. The book reveals how these organisations create distinct spaces by expressing singular goals in varied and creative ways, offering readers fresh perspectives on running their own businesses differently.
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Format: Paperback / softback
$7199
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for entrepreneurs, business leaders, brand managers, and anyone looking to gain confidence in breaking conventional rules to achieve clarity and innovation in their business approach.

Book Hero thinking about your next read

Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Who is McLaren's greatest nemesis?

What disappoints Ocado about their competitors?

What wakes Google up at 4am?

Why does Wimbledon sweat the small stuff?

Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organisations in business today.

The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.

Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.

It's hard to keep up and stand out in constantly growing and changing markets. To succeed, you need absolute clarity about what your brand and business offers; it's time to break the rules.

Book Details

INFORMATION

ISBN: 9780749484507

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 May 2019

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 157.0mm

Height: 235.0mm

Weight: 550g

Pages: 296

Collections

Business & Entrepreneurship Business Strategy & Negotiation Marketing & Sales Nick Liddell Non-Fiction Richard Buchanan

About the Author

Nick Liddell is a brand strategist with over 20 years' experience. He works with organizations of all sizes to grow their brands through clear and compelling strategy. His clients include some of the world's brightest and best - from Prada and The V&A to McLaren, Wimbledon and Twinings. He's a member of the UK Superbrands Council, a frequent event speaker and a regular contributor to marketing, brand and business publications.

Richard Buchanan is Managing Director and a founding partner of The Clearing, voted the UK's best branding consultancy at The Drum's Network Awards 2016. Working with global brands such as McLaren, Fitness First, Wimbledon and Ocado. Together with The Clearing, he has won more than thirty industry awards.

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