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It's Not How Good You Are, It's How Good You Want to Be

The world's best-selling book by Paul Arden
By Paul Arden
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Format: Paperback / softback
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A handbook of how to succeed in life by an advertising guru.

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"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

Book Details

INFORMATION

ISBN: 9780714843377

Publisher: Phaidon Press Ltd

Format: Paperback / softback

Date Published: 30 May 2003

Country: United Kingdom

Imprint: Phaidon Press Ltd

Audience: General / adult

DIMENSIONS

Spine width: 13.0mm

Width: 120.0mm

Height: 178.0mm

Weight: 184g

Pages: 128

Collections

2025 Best Sellers Best Sellers at Book Hero Business & Entrepreneurship Career Development In Stock Books Marketing & Sales Mindset & Self Help Moving Day Sale Moving Day Sale: Books Moving Day Sale: Self-Help & Personal Development New Year, New You Non-Fiction Paul Arden Self-Help & Personal Development

About the Author

Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn't, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include 'The Car in front is a Toyota' and 'The Independent - It Is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Author's Residence: London

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