1
of
1
It's Not How Good You Are, It's How Good You Want to Be
$2495
Unit price
/
Unavailable
It's Not How Good You Are, It's How Good You Want to Be
A handbook of how to succeed in life by an advertising guru.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.
Book Details
INFORMATION
ISBN: 9780714843377
Publisher: Phaidon Press Ltd
Format: Paperback / softback
Date Published: 30 May 2003
Country: United Kingdom
Imprint: Phaidon Press Ltd
Audience: General / adult
DIMENSIONS
Spine width: 13.0mm
Width: 120.0mm
Height: 178.0mm
Weight: 184g
Pages: 128
About the Author
Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn't, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include 'The Car in front is a Toyota' and 'The Independent - It Is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Author's Residence: London
Also by Paul Arden
View all-
Whatever You Think, Think the Opposite
Paperback$2600Elsewhere:$2800Unit price /UnavailableAvailableShips in 3-4 weeks
More from Self-Help & Personal Development
View all-
The Let Them Theory
Paperback$2599Elsewhere:$3200Unit price /UnavailableIn StockShips tomorrow -
We Can Do Hard Things
Paperback$3200Elsewhere:$4000Unit price /UnavailableIn StockShips tomorrow -
-
The Myth of Normal
Paperback$2400Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
The Anxious Generation
Paperback$2299Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
The Doctor’s Kitchen: Healthy High Protein
Hardback$4999Elsewhere:$5500Unit price /UnavailableIn StockShips tomorrow -
-
-
The Gut-Brain Paradox
Paperback$3400Elsewhere:$3799Unit price /UnavailableIn StockShips tomorrow -
The Boy, The Mole, The Fox and The Horse
Hardback$4000Elsewhere:$4500Unit price /UnavailableIn StockShips tomorrow -
-
Meditations for Mortals
Paperback$3200Elsewhere:$4000Unit price /UnavailableIn StockShips tomorrow
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
