Paul Arden

"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief,...

It's Not How Good You Are, It's How Good You Want To Be (2003) has sold over half a million copies worldwide. There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. Essential if you want to be a supermarket manager. But for those wishing to break new...