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The Work Smarter Guide to Marketing
Better Marketing Without the Bullsh*t
Series: Work Smarter Series
Brief Description
'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing Society Whether you're in a huge business, a start-up or have a side-hustle, marketing matters. 'Strength of brand/marketing' is most frequently cited by business analysts...
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The Work Smarter Guide to Marketing
$3499
Unit price
/
Unavailable
Whether you're promoting a company, product, a service or even your own personal brand, this book gives you the tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work smarter - not harder.
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Description
'An invaluable, refreshing return to the essentials of marketing - a great and useful read'
Sophie Devonshire, CEO of The Marketing Society
Whether you're in a huge business, a start-up or have a side-hustle, marketing matters. 'Strength of brand/marketing' is most frequently cited by business analysts (at 79%) as critical to a firm's success. But marketing is in a state of chaos. Most people with marketing in their job title have never studied it. Meanwhile, in too many media posts and agencies, pseudo-experts cherry-pick opinions and peddle marketing misinformation to give a snake-oil pitch that marketing is all about keeping up with change.
Grasping marketing shouldn't induce scepticism, fear or confusion. Mark Palmer acts as your trusted and experienced guide, demystifying the jargon, cutting through the clutter and helping you navigate your own refreshing journey towards what smarter and better marketing can be.
The Work Smarter Guide to Marketing is part of the 'Work Smarter' series, providing shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Series: Work Smarter Series
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The Work Smarter Guide to Negotiation
Ditch the scripts and tricks for a smarter approach Kirk Kinnell is a hostage negotiator and counter-terrorism expert with decades of experience. Jim Houghton has conducted complex M&A deals worth hundreds of millions. Despite their dramatically different backgrounds, they share the philosophy that negotiation is not a zero-sum game and that trust, integrity, and fairness are essential to achieving a...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide to Presenting
Fact: most people would rather die than present in public. According to the National Institute of Mental Health, 75% of people rank fear of speaking in public as their number-one fear. In second place: death. For many people, presenting arouses fear of failure, of forgetting their content, of appearing nervous, of being ignored or judged by their audience, of encountering...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide to Sales
Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million-dollar proposal at work. The Work...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide for New Managers
'In a world full of leadership advice, this book gives new managers what they actually need: practical tools, clarity of vision and the courage to lead their own way.' - David Ponzo, Louis Vuitton Chief Commercial Officer 'This book is the perfect starting point for new managers... A thoughtful, motivating guide that helps you move from "I don't know what...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide to Marketing
'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing Society Whether you're in a huge business, a start-up or have a side-hustle, marketing matters. 'Strength of brand/marketing' is most frequently cited by business analysts (at 79%) as critical to a firm's success. But marketing is in a state...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide to Pitching
A masterclass in the art of pitching, filled with insights from two of the best experts in the field. - Kath Easthope, Co-founder of Boardwave Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it. - Ollie Scott, Founder and CEO of Unknown This book puts belief in people and...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9781408783153
Publisher: Little, Brown Book Group
Format: Paperback / softback
Date Published: 18 September 2025
Country: United Kingdom
Imprint: Robinson
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 132.0mm
Height: 214.0mm
Weight: 160g
Pages: 160
About the Author
Mark Palmer is a professionally qualified market researcher, marketer and change practitioner. He is the founder of Maverick Planet, a facilitated brand and change consultancy. For 20 years, he was the Executive Head of Strategy and Communication Planning at some of the world's most regarded advertising agencies. He was named the strategist in Campaign magazine's fantasy agency of the millennium. Mark has been part of the teams who've launched, positioned, repositioned and sustained some of the world's most famous and notable brands, including BMW, Pepsi, Orange, Google, Sony, Channel 4, The Economist, Cadbury, Bupa and more. Mark has helped position numerous start-ups that have gone on to successfully sell. He's helped many of these brands rethink their approach to marketing and communication, from product placement to pop-up shops to brand partnerships. Mark guest lectures at the Henley School of Management, the School of Communication Arts, and the Danish DNCC. He runs the branding and marketing module at the London Business School Launchpad programme, where start-ups look to develop their business and seek investment to launch.
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