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The 22 Immutable Laws Of Branding
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Check link for latest rating. ( 3,846 ratings, 214 reviews)
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The 22 Immutable Laws Of Branding
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
'The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense.' - Independent
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Description
The 22 Immutable Laws of Branding by Al Ries and Laura Ries delivers essential insights into the art of building an iconic brand in today's hyper-competitive marketplace. This definitive guide distils complex branding theories into twenty-two straightforward and compelling principles that are easy to grasp and apply.
As you delve into this book, you will uncover practical strategies designed to help your product or service stand out in a crowded field. Each law is illustrated with real-world examples from globally recognised brands like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks. With this wealth of case studies, the Ries duo showcases what it takes to achieve and sustain branding success.
This book covers the following pivotal laws:
The Law of Contraction
A brand becomes stronger when you narrow its focus. By honing in on a specific niche, a brand can position itself as the definitive solution for a particular need or audience, thus enhancing its appeal and market share.
The Law of the Word
A brand should strive to own a word in the mind of the consumer. By associating itself with a single, powerful word, a brand can ensure clarity and memorability in the customerβs mind.
The Law of Fellowship
In order to build the category, a brand should welcome other brands. By fostering a collaborative environment, even among competitors, a brand can help expand the overall market and benefit from the increased industry presence.
World-renowned marketing expert Al Ries, alongside his daughter and business partner Laura Ries, provides you with a wealth of knowledge derived from decades of experience and extensive research. Together, they offer expert insights that will guide you through the process of creating and maintaining a world-class brand.
Whether you are an entrepreneur starting a new venture, a marketing professional looking to elevate your brand strategy, or simply someone interested in understanding the mechanisms behind successful branding, The 22 Immutable Laws of Branding is an indispensable resource. Discover the principles that have shaped some of the world's most successful brands and learn how you can apply these laws to build and sustain your brand's success.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The 22 Immutable Laws of Branding is praised for offering insightful and practical advice, cutting through marketing jargon with a common-sense approach. It is highly recommended for anyone looking to understand branding principles effectively.
Book Details
INFORMATION
ISBN: 9781861976055
Publisher: Profile Books Ltd
Format: Paperback / softback
Date Published: 03 April 2000
Country: United Kingdom
Imprint: Profile Books Ltd
Edition: Main
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 128.0mm
Height: 196.0mm
Weight: 140g
Pages: 192
About the Author
Al Ries is one of the world's best-known marketing strategists. He is the co-author of such best-selling books as The Battle for your Mind; Marketing Warfare; and The 22 Immutable Laws of Marketing, and the author of Focus: The Future of Your Company Depends on It. Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury. Ries & Ries can be visited on the Web at www.ries.com.
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