Winning the Story Wars

Name: Winning the Story Wars
Brand: Hachette Aotearoa New Zealand
SKU: 9781422143568
Price: 74.99 NZD
Availability: InStock

Why Those Who Tell (and Live) the Best Stories Will Rule the Future

By Jonah Sachs

0.0 (0 reviews)

3.99

( 941 ratings, 96 reviews)

Summary

In Winning the Story Wars by Jonah Sachs, readers are introduced to the transformative power of storytelling in the world of marketing. The book explores how businesses can leverage timeless myths and moral values to create compelling narratives that resonate deeply with audiences. Sachs delves into the importance of authenticity and engagement, offering insights on how brands can build meaningful connections and stand out in the crowded marketplace.
Read More

Format: Hardback

$74⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

Winning the Story Wars

$74⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in how storytelling can transform marketing and communication strategies, particularly within the business and entrepreneurship fields. The book explores how successful narratives can create powerful brand identities and engage audiences on a deeper emotional level, offering fresh insights into how brands can become cultural movements.

Winning the Story Wars

Does your brand tell a story? In Winning the Story Wars

Description

Does your brand tell a story? In Winning the Story Wars, globally recognized storyteller, designer, and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right channels will revolutionise marketing. Above that, they may become humanity's greatest hope for the future.

Sachs systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytise. This book will speak to the message-makers in any type of company or organisation.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Winning the Story Wars by Jonah Sachs receives praise for its insightful exploration into storytelling as a powerful tool for brands. Reviewers highlight the book's blend of mythology, psychology, and marketing wisdom, noting it offers practical strategies for creating compelling brand narratives. The combination of Sachs's engaging writing and captivating illustrations by Drew Beam enhances its appeal, making it a valuable resource for marketing professionals and leaders.

Book Details

INFORMATION

ISBN: 9781422143568

Publisher: Harvard Business Review Press

Format: Hardback

Date Published: 10 July 2012

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: Professional and scholarly

DIMENSIONS

Width: 155.0mm

Height: 234.0mm

Weight: 581g

Pages: 288

Collections

Business & Entrepreneurship Jonah Sachs Marketing & Sales Non-Fiction

About the Author

About the Author: Jonah Sachs.
As the cofounder and CEO of Free Range Studios, Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work on renowned viral videos including The Meatrix and The Story of Stuff have brought key social issues to the attention of more than sixty-five million people online. A constant innovator, his studio's websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs's work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.

About the Illustrator: Drew Beam
Drew Beam is the Innovation Director at Free Range Studios, where he helps clients see the future and leap into it. After earning his BFA at Rhode Island School of Design (RISD), Beam built a successful career creating visuals and innovation strategies for dozens of Fortune 500 companies. His illustrations have been published by Time Warner Books, Penguin Books, and Rolling Stone magazine, to name just a few.