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Innovation and Entrepreneurship
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Format: Paperback / softback
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Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses.
The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context. This includes the corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.
In this third edition, the authors continue to adopt an explicit process model to help organise the material with clear links between innovation and entrepreneurship.
This text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students. These include teaching resources, case studies, media clips, innovation tools, seminar and assessment activities, and test questions.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Innovation and Entrepreneurship by John R. Bessant and Joe Tidd is praised for its comprehensive and practical approach to understanding the dynamics of innovation in business. Reviewers appreciate its blend of theoretical insights and real-world examples, making it an essential read for students and practitioners alike. The book is noted for being accessible while offering valuable strategies and frameworks that can be applied to a variety of entrepreneurial contexts.
Book Details
INFORMATION
ISBN: 9781118993095
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 08 May 2015
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 3rd edition
Audience: Professional and scholarly
DIMENSIONS
Spine width: 28.0mm
Width: 185.0mm
Height: 234.0mm
Weight: 1066g
Pages: 544
About the Author
John Bessant holds the Chair in Innovation and Entrepreneurship at Exeter University and is Visiting Professor at HHL Business School, Leipzig. Joe Tidd is Professor of Technology and Innovation Management at SPRU (Science and Technology Policy Research), University of Sussex and Visiting Professor at University College London.
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