Innovation and Entrepreneurship

Name: Innovation and Entrepreneurship
Brand: Unknown
SKU: 9781394219704
Price: 135.99 NZD
Availability: InStock

By John R. Bessant and Joe Tidd

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Brief Description

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship. It offers clear and accessible coverage of... Read More

Format: Paperback / softback

$135⁹⁹

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Innovation and Entrepreneurship

$135⁹⁹

Description

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts

Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship. It offers clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors, across a variety of business, public, and social contexts.

Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research. It delves into contexts such as corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.

Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students pursuing engineering and science degrees with management components.

Book Details

INFORMATION

ISBN: 9781394219704

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 04 April 2024

Country: United States

Imprint: John Wiley & Sons Inc

Edition: 4th edition

Audience: Tertiary education

DIMENSIONS

Spine width: 28.0mm

Width: 183.0mm

Height: 229.0mm

Weight: 885g

Pages: 624

Collections

Business & Entrepreneurship Education & Reference Joe Tidd John R. Bessant Non-Fiction Start-ups & Entrepreneurship

About the Author

John R. Bessant, PhD, is Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter, UK. He worked as a chemical engineer before beginning a career in innovation research and consultancy, which has spanned more than 35 years. Bessant currently holds visiting appointments at the University of Erlangen–Nuremberg, Germany, and the University of Stavanger, Norway.

Joe Tidd, PhD, is Professor of Technology and Innovation Management at the Science Policy Research Unit, University of Sussex, UK. He is a physicist with degrees in technology policy and business administration. Tidd has held visiting appointments at University College London, UK, and Cass Business School, UK. He has advised on technology policy and consulted on technology management in numerous contexts and is a past recipient of the Price Waterhouse Urwick Medal for contributions to management teaching and research.