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Innovation and Entrepreneurship
Brief Description
Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship. It offers clear and accessible coverage of...
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Innovation and Entrepreneurship
$13599
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Description
Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts
Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship. It offers clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors, across a variety of business, public, and social contexts.
Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research. It delves into contexts such as corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.
Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students pursuing engineering and science degrees with management components.
Book Details
INFORMATION
ISBN: 9781394219704
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 04 April 2024
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 4th edition
Audience: Tertiary education
DIMENSIONS
Spine width: 28.0mm
Width: 183.0mm
Height: 229.0mm
Weight: 885g
Pages: 624
About the Author
John R. Bessant, PhD, is Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter, UK. He worked as a chemical engineer before beginning a career in innovation research and consultancy, which has spanned more than 35 years. Bessant currently holds visiting appointments at the University of Erlangen–Nuremberg, Germany, and the University of Stavanger, Norway.
Joe Tidd, PhD, is Professor of Technology and Innovation Management at the Science Policy Research Unit, University of Sussex, UK. He is a physicist with degrees in technology policy and business administration. Tidd has held visiting appointments at University College London, UK, and Cass Business School, UK. He has advised on technology policy and consulted on technology management in numerous contexts and is a past recipient of the Price Waterhouse Urwick Medal for contributions to management teaching and research.
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