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Managing Innovation

Integrating Technological, Market and Organizational Change
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( 174 ratings, 12 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Managing Innovation: Integrating Technological, Market and Organizational Change is a comprehensive guide that equips undergraduate and graduate students with essential skills and foundational knowledge to manage innovation effectively. Now in its seventh edition, the book offers an integrated, evidence-based approach, supported by the latest research and the authors’ practical management experience. It covers the innovation process in relation to technology, markets, and organisational change, enriched with case studies, examples, discussion questions, and key information boxes.
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Format: Paperback / softback
$11899
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students studying innovation, technology management, new product development, and related fields. It is also valuable for practitioners and professionals seeking a holistic and researched perspective on managing innovation within organisations.

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Revised edition of the authors' Managing innovation, [2018]

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach to the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice.

Students are provided with an impressive range of learning toolsβ€”including numerous case studies, illustrative examples, discussion questions, and key information boxesβ€”to help them explore the innovation process and its relation to the markets, technology, and the organization. Research Notes examine the latest evidence and topics in the field, while Views from the Front Line offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

Book Details

INFORMATION

ISBN: 9781119713302

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 18 December 2020

Country: United States

Imprint: John Wiley & Sons Inc

Edition: 7th edition

Audience: Tertiary education

DIMENSIONS

Spine width: 28.0mm

Width: 203.0mm

Height: 252.0mm

Weight: 1066g

Pages: 624

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    Innovative organisations grow twice as fast, both in employment and sales, as those that fail to innovate. The social benefits of innovation are even greater. This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship, written by Joe Tidd and John Bessant. Aimed at students taking courses...
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    Ships in 3-4 weeks
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