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The Automatic Customer

Creating a Subscription Business in Any Industry
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( 1,602 ratings, 148 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Automatic Customer by John Warrillow explores the proven model of a subscription-based business. This book provides insights into creating predictable revenue and customer loyalty through subscriptions. It discusses the benefits and challenges of this model while offering actionable strategies for businesses across various industries to thrive.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're intrigued by the idea of building a more predictable and profitable business through subscription models, this book may captivate you. It offers practical insights into transforming any business into a steady stream of recurring revenue, perfect for entrepreneurs looking to boost customer loyalty and foster long-term success.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The essential blueprint for turning customers into subscribers

The lifeblood of your business is repeat customers. But customers can be fickle, and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers.

These days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Automatic Customer by John Warrillow is highly praised for its insightful guidance on creating a subscription-based business model. Reviewers highlight its practical strategies and real-world examples, suggesting it is an excellent resource for both current and aspiring entrepreneurs looking to boost their recurring revenue.

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Book Details

INFORMATION

ISBN: 9780241247006

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 04 August 2016

Country: United Kingdom

Imprint: Penguin Books Ltd

Audience: Professional and scholarly

DIMENSIONS

Spine width: 13.0mm

Width: 128.0mm

Height: 197.0mm

Weight: 163g

Pages: 224

About the Author

John Warrillow, the author of Built to Sell, is the founder of The Value Builder Systemβ„’ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.

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