The Art of the Start 2.0

Name: The Art of the Start 2.0
Brand: Penguin Random House NZ
SKU: 9780241187265
Price: 29.99 NZD
Availability: OutOfStock

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

By Guy Kawasaki

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3.9

( 29,184 ratings, 711 reviews)

Summary

The Art of the Start 2.0 by Guy Kawasaki is a comprehensive guide for aspiring entrepreneurs and business leaders looking to establish and grow their ventures. The book provides practical advice on everything from launching a startup and leveraging social media to perfecting pitches and raising capital. With updated insights and strategies, it serves as a modern toolkit for navigating the challenges of building successful businesses.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're looking to kickstart a new venture or breathe new life into an existing project. It offers practical insights and actionable advice for entrepreneurs, blending strategic vision with real-world examples. Ideal for those eager to navigate the complexities of the startup ecosystem with confidence.

The Art of the Start 2.0

Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.

The Art of the Startis the classic bestselling guide to launching and making your new product, service or idea a success.

Description

The classic bestselling guide to making your new product, service or idea a success.

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing.

Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Art of the Start 2.0 by Guy Kawasaki is highly praised as an essential handbook for entrepreneurs. It is noted for its practical advice, engaging wisdom, and humour, offering insights into both the successes and challenges of entrepreneurship. Reviewers highlight it as an indispensable read for anyone looking to start and grow a business, with endorsements from influential figures across various sectors.

Book Details

INFORMATION

ISBN: 9780241187265

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 05 March 2015

Country: United Kingdom

Imprint: Penguin Books Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 129.0mm

Height: 198.0mm

Weight: 234g

Pages: 336

Collections

Business & Entrepreneurship Guy Kawasaki Non-Fiction Penguin Books Start-ups & Entrepreneurship

About the Author

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

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