Bankable Business Plans: A successful entrepreneur's guide to starting and growing any business

About the Author

Edward G. Rogoff is a professor of entrepreneurship and former dean of the LIU Brooklyn School of Business. He was formerly the Lawrence N. Field Professor of Entrepreneurship at Baruch College of the City University of New York. Dr. Rogoff has served as the academic director of the Lawrence N. Field Center for Entrepreneurship at Baruch College. He teaches and conducts research in entrepreneurship, particularly relative to minority and later-life issues. Dr. Rogoff was named the 2010 Outstanding Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship.  He is the author of Bankable Business Plans, Bankable Business Plans for Non-Profits, co-author of The Entrepreneurial Conversation and The Second Chance Revolution: Working for Yourself after 50. He has published in such journals as The Journal of Business and Entrepreneurship, The Journal of Developmental Entrepreneurship, Family Business Review, and Journal of Small Business Management. He initiated and supervised the largest study of minority entrepreneurs in the United States, the National Minority Business Owners Survey. Professor Rogoff has written articles for the New York Times, Forbes, and Newsday, as well as having been a guest on CNN. Prior to joining the faculty at Baruch College, he was an entrepreneur in the radio broadcasting industry where he headed two companies that operated 23 radio stations throughout the United States. He was the president of the Hemophilia Association of New York for more than twenty years, and continues to serve on its board and the boards of the Hemophilia Services Consortium and LiveOnNY, the New York organ donor network. Entrepreneur and e-commerce pioneer Jeff Bezos is the founder and executive chair of the e-Amazon, also the owner of the Washington Post, and he is the founder of the space exploration company Blue Origin. Bezos was born in 1964 in New Mexico, and studied computer science and electrical engineering at Princeton University.  In 1990, he became the youngest senior vice president at the investment firm D.E. Shaw. In 1994 he quit his job and started Amazon.com as an online bookstore that over the next decades became one of the internet’s biggest successes. He is now one of the richest people in the world with an estimated net worth of  more than $140 billion.