The Brand Book

Name: The Brand Book
Brand: Unknown
SKU: 9781529420173
Price: 50.0 NZD
Availability: InStock

An insider’s guide to brand building for businesses and organizations

By Daryl Fielding

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4.18

( 28 ratings, 4 reviews)

Summary

The Brand Book by Daryl Fielding offers an insightful guide to building and nurturing a brand with authenticity and purpose. It explores strategies across various industries, emphasising the importance of storytelling and emotional connection in brand development. This resource provides practical advice for entrepreneurs seeking to differentiate their brands in a competitive market.
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Format: Paperback / softback

$50⁰⁰

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The Brand Book

$50⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in discovering the inner workings of branding from the perspective of a seasoned industry professional. It provides insightful advice for building a powerful brand and delves into the impact that effective branding has on business success. Suitable for business enthusiasts and entrepreneurs looking to enhance their understanding of brand strategy and its practical application in today's competitive market.

The Brand Book

A no-nonsense guide to the fundamentals of brands and branding

Description

Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf

A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK

This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

A number one bestseller in branding and logo design November 2022

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Brand Book by Daryl Fielding is praised for its straightforward and insightful approach to branding, bridging the gap between creative and analytical perspectives. It offers practical wisdom grounded in extensive industry experience, making it an engaging read that is both enlightening and accessible. The book is recommended for marketing students and professionals, highlighted by engaging anecdotes and clear examples that illustrate the branding process effectively.

Book Details

INFORMATION

ISBN: 9781529420173

Publisher: Quercus Publishing

Format: Paperback / softback

Date Published: 06 October 2022

Country: United Kingdom

Imprint: Laurence King Publishing

Illustration: c120 illustrations

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 24.0mm

Width: 144.0mm

Height: 198.0mm

Weight: 487g

Pages: 232

Collections

Business & Entrepreneurship Business Strategy & Negotiation Daryl Fielding Laurence King Publishing Marketing & Sales Non-Fiction

About the Author

Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.