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The Brand Book
An insider’s guide to brand building for businesses and organizations
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 28 ratings, 4 reviews)
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Format: Paperback / softback
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The Brand Book
$5000
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
A no-nonsense guide to the fundamentals of brands and branding
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
A number one bestseller in branding and logo design November 2022
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Brand Book by Daryl Fielding is praised for its straightforward and insightful approach to branding, bridging the gap between creative and analytical perspectives. It offers practical wisdom grounded in extensive industry experience, making it an engaging read that is both enlightening and accessible. The book is recommended for marketing students and professionals, highlighted by engaging anecdotes and clear examples that illustrate the branding process effectively.
Book Details
INFORMATION
ISBN: 9781529420173
Publisher: Quercus Publishing
Format: Paperback / softback
Date Published: 06 October 2022
Country: United Kingdom
Imprint: Laurence King Publishing
Illustration: c120 illustrations
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 24.0mm
Width: 144.0mm
Height: 198.0mm
Weight: 487g
Pages: 232
About the Author
Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.
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