The Automatic Customer
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The Automatic Customer
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
The Automatic Customer
The essential blueprint for turning customers into subscribers
The lifeblood of your business is repeat customers. But customers can be fickle, and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers.
These days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Automatic Customer by John Warrillow is highly praised for its insightful guidance on creating a subscription-based business model. Reviewers highlight its practical strategies and real-world examples, suggesting it is an excellent resource for both current and aspiring entrepreneurs looking to boost their recurring revenue.

Book Details
INFORMATION
ISBN: 9780241247006
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 04 August 2016
Country: United Kingdom
Imprint: Penguin Books Ltd
Audience: Professional and scholarly
DIMENSIONS
Spine width: 13.0mm
Width: 128.0mm
Height: 197.0mm
Weight: 163g
Pages: 224
About the Author
John Warrillow, the author of Built to Sell, is the founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.
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