Human-Centered Marketing

With the rise of AI, the excess of distribution channels, and the focus on tracking every touchpoint to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.

Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community, and build thought leaders to establish trust and move your audience into the future.

Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters feature real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.