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Testing Business Ideas
A Field Guide for Rapid Experimentation
Series: The Strategyzer Series
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Testing Business Ideas
$7099
Unit price
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
"You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by...Testing business ideas."
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-colour format to:
- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
- Close the knowledge gap between strategy and experimentation/validation
- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organisation and make experimentation a continuous, repeatable process.
Series: The Strategyzer Series
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Business Model Generation
Business Model Generation is an essential guide for the ambitious and innovative professionals who refuse to settle for outdated business models and seek to forge pioneering enterprises of the future. This handbook is a must-read for those navigating the turbulent waters of contemporary business landscapes, offering an array of strategies designed to propel organisations ahead of their competition. Within its...Paperback$7200Unit price /UnavailableAvailableShips in 3-4 weeks -
Value Proposition Design
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist. Value Proposition Design helps you tackle the core challenge of every business: creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products...Paperback$7099Unit price /UnavailableAvailableShips in 3-4 weeks -
High-Impact Tools for Teams
Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team...Paperback$6699Unit price /UnavailableAvailableShips in 3-4 weeks -
Testing Business Ideas
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing...Paperback$7099Unit price /UnavailableAvailableShips in 3-4 weeks -
The Invincible Company
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneur’s Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations, startups, and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best...Paperback$6699Unit price /UnavailableAvailableShips in 3-4 weeks -
The Strategyzer Box Set
The Authoritative Library for Business Leaders, Thinkers, and Doers The Strategyzer Box Set includes five bestsellers from Alex Osterwalder and his co-authors that are among the most influential, inspiring, and practical business books published in the 21st century. This is the library of innovation-focused tools and thinking that has inspired and challenged over 2 million business leaders and consultants in...Paperback$33199Unit price /UnavailableAvailableShips in 2-3 weeks
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Testing Business Ideas by David J. Bland and Alexander Osterwalder is praised for its practical approach to innovation and entrepreneurship. Reviewers appreciate its step-by-step guidance on testing business concepts, coupled with visually engaging and easy-to-understand content. The book is particularly valued by entrepreneurs and business professionals seeking to validate ideas swiftly and effectively, often highlighting its real-world application and usefulness.
Book Details
INFORMATION
ISBN: 9781119551447
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 12 November 2019
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 23.0mm
Width: 239.0mm
Height: 188.0mm
Weight: 885g
Pages: 368
About the Author
David J. Bland Author and founder based in Silicon Valley who helps companies find growth using “Lean Startup” methods, design thinking, and business model innovation.
Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the “Thinkers 50” list; passionate entrepreneur; and in-demand speaker.
Also by Alexander Osterwalder
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Business Model Generation
Business Model Generation is an essential guide for the ambitious and innovative professionals who refuse to settle for outdated business models and seek to forge pioneering enterprises of the future. This handbook is a must-read for those navigating the turbulent waters of contemporary business landscapes, offering an array of strategies designed to propel organisations ahead of their competition. Within its...Paperback$7200Unit price /UnavailableAvailableShips in 3-4 weeks -
Value Proposition Design
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist. Value Proposition Design helps you tackle the core challenge of every business: creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products...Paperback$7099Unit price /UnavailableAvailableShips in 3-4 weeks -
Business Model You
GLOBAL HIT • Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step. Before they make important decisions, entrepreneurs, scientists, and other professionals maximise results and minimise risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that's already helping hundreds of thousands...Paperback$5299Unit price /UnavailableAvailableShips in 3-4 weeks -
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Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team...Paperback$6699Unit price /UnavailableAvailableShips in 3-4 weeks -
The Invincible Company
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneur’s Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations, startups, and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best...Paperback$6699Unit price /UnavailableAvailableShips in 3-4 weeks -
The Strategyzer Box Set
The Authoritative Library for Business Leaders, Thinkers, and Doers The Strategyzer Box Set includes five bestsellers from Alex Osterwalder and his co-authors that are among the most influential, inspiring, and practical business books published in the 21st century. This is the library of innovation-focused tools and thinking that has inspired and challenged over 2 million business leaders and consultants in...Paperback$33199Unit price /UnavailableAvailableShips in 2-3 weeks
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