Alan Smith

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist. Value Proposition Design helps you tackle the core challenge of every business: creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products...

GLOBAL HIT • Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step. Before they make important decisions, entrepreneurs, scientists, and other professionals maximise results and minimise risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that's already helping hundreds of thousands...

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneur’s Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations, startups, and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best...